Zacatecas to conquer the European market

The State of Zacatecas will participate in the International French Travel Market ( IFTM ), which will be held from September 25 to 28, in order to conquer the European market through its culture , heritage , and mining.

This is the first time that the Mexican state will participate in this fair, which brings over 30,000 professionals, from different parts of Europe , together.

Gabriela Ibarra

, the Deputy Minister of Tourism of Zacatecas , said that the French and Belgian markets have been explored since the beginning of 2018 when eight operators were invited to learn about Zacatecas' tourism and its products.

The intention was to diversify the market and open borders to the European and Asian markets so that they visit the region.

"Not only in Zacatecas , we know that travelers from other continents won't visit just one state, we have to work together with other entities such as Aguascalientes , San Luis Potosí , Guanajuato , and Querétaro , to offer a tour of the region that complements the visits to beach destinations or to Mexico City , " said the official.

She said that according to figures from the Tourism Promotion Council of Mexico ( CPTM ), 141,000 French citizens visit the country each year. "In relation to 2017, this year the influx has increased by 7%, so we must take advantage of this trend to consolidate new markets," she said.

Ibarra reported that during Zacateca 's participation at the IFTM, new products will be released, such as "40 ways of experiencing" Zacatecas , as well as romantic, natural and magical experiences, in addition to visits to Magic Towns .

Currently, they have considered 24 business meetings and they expect to ally with at least four or five new potential partners, and wholesale operators.

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