Heart invasion in Reforma Avenue

Giant hearts

have taken over Paseo de la Reforma , Mexico City , in this exhibition through which the IMSS Foundation and the Santiago Foundation are encouraging citizens to join the fight against childhood cancer and raise funds through the auction of these hearts.

The 25 heart-shaped sculptures were decorated by key figures in the arts, design, fashion, sports, culture, entertainment, gastronomy, and architecture industries.​

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Raising funds from the heart