Specialized Bicycles celebrates Mexican culture

Specialized Bicycles

is a United States-based company that designs, manufactures and sells bicycles , accessories. and gear.

The brand focuses on the needs of riders and on presenting innovating new products and bicycles . Moreover, the brand is striving to become a sustainable company , create a safe environment for their employees and respect their human rights , reduce its impact in the environment , among other progressive actions.

And now, the U.S. company has collaborated with a Mexican designer, Ivan Octavio , to create a gear collection to celebrate Mexico and its culture .

The Mexican Pride Collection celebrates Mexican folklore and culture through vibrant colors, pre-colonial motifs, forms , and symbols .

The first design has green, white, and red panels and pays homage to the Mexican flag . The second design was inspired by a Mayan legend that said that when warriors wore the jaguar's skin , they became braver. Lastly, the third design is reminiscent of the Alebríjes , imaginary creatures that are both fantastical and colorful .

This is the first time Specialized has collaborated with a Mexican designer or launched special products for Mexican riders .

ENGLISH

Mexico City ready for first public electric bikes

gm