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The relatives and heiresses of Frida Kahlo claim they haven't given their authorization for the use of the image of the painter for a Barbie doll, according to Mara de Anda, great grand niece of the painter.
Mattel announced yesterday the launch of their new Barbie doll series to commemorate the International Women's Day , among which they are including a Frida Kahlo doll.
“We [Mara de Anda and her mother, Mara Romeo] found out through social networks. My lawyers will contact Mattel because they can't market this doll without our approval,” claimed De Anda.
Ms. De Anda emphasized the family isn't supportive of approving licenses which do not respect the image of the artist they want to transmit, referencing their current legal battle with The Frida Kahlo Corporation.
While it is as of yet unknown whether The Frida Kahlo Co. is behind the deal with Mattel, they have already launched tequilas, clothes, purses, and other products with the image of the artists.
In 2017, they even offered feminine hygiene products which featured a depiction of the artist, drawing heavy criticism.
“Frida was a supporter of the communist party, she would have never wanted to become a marketing and consumerism symbol appearing in bags, shirts, or stockings,” explained David Martín del Campo, author of the book “La niña Frida.” (roughly, “Child Frida”).
Mattel, on the contrary, claims the idea is to honor one of “the most important Mexican painters”, together with other inspiring women.
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