Gudetama x Pay's

Mexican brand Pay's will be launching their Gudetama collection today!

Gudetama

is one of Sanrio 's most recent characters . In Japanese, Gudetama means “l azy egg ” and the character depicts a lazy egg yolk who is usually exhausted and looks melancholic .

Although Gudetama is a depressed and lazy character, it has become quite popular among young generations.

A few days ago, Mexican brand Pay's announced the launch of their Gudetama collection , which includes three t-shirts , a sweater , a pin , and two ponchos .

You can shop the collection here .

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